Construindo a gestão estratégica sustentável: um estudo sobre a empresa Mercur S.A.

Abstract

The pressures for economic growth of organizations have been leading to society and companies to become aware that humanity lives in a world where natural resources are finite and that the impacts of this growth can cause damage for present and future generations. Thus, the present study aimed contributed with this discussion, under the perspective of sustainable development approach, evaluating how the organizational environment seeks to promote the confluence between enterprise strategies and sustainable strategic management. For this, it sought through a case study, qualitative and exploratory; retrieve the main theoretical approaches related to enterprise strategies and sustainable development. The results of the study allowed identifying that the development of organizational awareness of sustainability, contributed to the formulation process of sustainable business strategies.