Critical success factors of product development projects in the automotive industry

Abstract

The objective of this study was to determine the critical success factors (CSFs), as well as respective best practices (BPs) associated with those factors, using a case survey of the employees of Ford Motor Company working in different development centers around the world. The company’s project managers were asked to respond to two structured questionnaires. The results confirm the study’s assumption that the order of importance of the CSFs of the automotive industry differ from those of other industries in general. The results also reflect the importance of the front end (FE) phase in the new product development process. Regional differences were also observed. Neglecting CSFs can lead to delayed decision-making, resulting in higher development costs or cancellations of projects.