Influence of Information Communication and Technology Strategies on Organization Performance in the Airline Industry: A Case of Kenya Airways Limited

Abstract

Organisational performance of an organization defines the organizations continuity. A firm's sustainability is highly dependent on its strategies to improve and advance operations. Corporate success in todays' market environment is defined by some factors which are out of the direct control of an organization, yet organizations have to adapt to the external environments dynamic ways for their survival. There are ICT networks to deliver a wide range of value added products and services to customers in the airline industry. The airline business depends on the wellbeing of international trade and the stability of the markets. The general objective of this study was to determine the influence of Information Communication and Technology strategies on the organizational performance of Kenya Airways Limited. In doing this the study seeked to determine the influence of computerized reservation systems, internet applications, communication networks and systems integration on the organizational performance of Kenya Airways Limited. The study concluded that all the four independent variables influence performance of the organization. Computerized reservation systems, internet applications, communication networks and systems integration positively influence the performance of Kenya Airways. Despite the fact that the profitability of Kenya Airways has gone down over the years, systems of the operations have improved overtime and approved internally.