THE IMPACT OF MASS MEDIA AND SOCIAL NETWORKS ON HOW FANS INTERACT WITH SPORTS LIBRARIES IN THE WORLD

Abstract

Background and Aim: The purpose of this study was to investigate the impact of mass media and social networks on the relationship between fans and sports librarians in the world. Method: In this study, to investigate the role of new media and social networks on the interactions between fans and sports librarians, the role of new media on how fans interact with sports libraries from the review of the research carried out from 2009 onwards. Regarding the use of sports media, given that the category of modern media is a new concept, quantitative research has been conducted on its impact on sport, the creation of jobs, the promotion of communication, and the limited research on the negative effects of these media. The study was followed by a manual review of the studies conducted over the period without such results. Findings: It is not that all interactions between fans of athletes and coaches in the new media are positive. The growing interaction that has emerged between these groups today can have negative aspects. The results showed that the negative aspects of the new media have affected all life's moments of athletes and coaches. Negative tweets are so bad in some cases that most athletes and coaches are forced to turn off their communication devices. Conclusion: It seems that with the development of new media and social networks the wall between athletes, coaches and fans is collapsing and it is possible for new connections between these two groups to be created, this new relationship has a lot of positive and negative effects, although the organization sports exercises allow for a better experience for fans.