Highlighting Cross-cultural Differences as Rhetorical Strategies in Tourism Marketing for Eurasian Countries

Abstract

Today, tourism represents a large part of the global economy. Tourism, which has become a widespread activity of the modern world, has generated a diversified marketing sector with motivations such as experiencing different natural conditions and different cultures. In addition to its contribution to regional development, the marketing of cultural tourism promotes multidimensional cultural characteristics that have a positive impact on the welfare of society. Quality of life as an understanding of life satisfaction is increased by the standards offered by tourism. In this context, tourism marketing strategies designed according to intercultural differences provide mutual benefits. The aim of this paper is to highlight possible rhetorical approaches to the attractiveness of cultural diversity that accompany the welfare effect of cultural tourism.