Positive emotions as underlying mechanism between customer gratitude and behavioural intentions

  • Mansoor M
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Abstract

… parallel mediators, the links of customer gratitude with both outcomes has been mediated … gratitude with revisit intentions. This study opens up a new side in the customer gratitude …

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APA

Mansoor, M. (2020). Positive emotions as underlying mechanism between customer gratitude and behavioural intentions. Journal of Administrative and Business Studies, 6(1). https://doi.org/10.20474/jabs-6.1.2

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