STRATEGI DEPARTEMEN CSR DALAM PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. PUPUK SRIWIDJAJA PALEMBANG

Abstract

This study aims to determine the implementation of the Corporate Social Responsibility (CSR) program of PT. Pupuk Sriwidjaja Palembang in dealing with social problems that arise in the Kalidoni District and to find out the obstacles and supporting factors from the Corporate Social Responsibility (CSR) Program of PT. Pupuk Sriwidjaja Palembang. This research is a type of qualitative descriptive research, that is, researchers collect data using observation, interview, and documentation methods. In this study, descriptive analysis only reached the level of description, namely analyzing and presenting facts systematically so that they were easier to understand and conclude. This research shows that the CSR programs of PT. Pusri Palembang in an effort to deal with social problems that arise in Kalidoni District such as water and air environmental pollution, as well as social inequality between the company and the community only lies in health and nature conservation programs.