The Effect of Digital Marketing Communication in Opening Letter of Credit at Bank BNI Bandung

Abstract

This article explores the impact of digital marketing communication on the opening of letters of credit at Bank BNI, a leading bank in Indonesia. Digital marketing communication, the use of digital channels to communicate with customers and promote products, has become increasingly popular among businesses, including in the banking industry. The study aims to investigate the relationship between digital marketing communication and the number of letters of credit opened at Bank BNI. The article provides a literature review on banking, marketing, digital marketing, digital marketing communication, and letters of credit. The research methodology will include data collection, sources of data, methods of data collection, sampling strategy, and data analysis techniques. The findings of this study could provide valuable insights into the effectiveness of digital marketing in the banking industry, which can be used to develop more effective marketing strategies to attract and retain customers.