Krisis Industri Pertunjukan Musik Indonesia Pada Masa Pandemi

Abstract

Di seluruh dunia dampak pandemi Covid-19 dirasakan oleh berbagai sektor industri, tidak terkecuali industri pertunjukan musik. Di Indonesia khususnya, sektor ini merupakan salah satu yang menjadi pemasukan bagi industri ekonomi kreatif dan pariwisata. Industri pertunjukan musik harus tetap bertahan dengan kehilangan separuh dari sumber pendapatan utamanya. Studi ini berupaya mengkaji implementasi strategi respon krisis dan adaptasi inovasi yang dilakukan oleh salah satu promotor musik acara festival tahunan di Indonesia, Synchronize Festival, berdasarkan kerangka teori Situational Crisis Communication Theory (SCCT) dan Diffusion of Innovations. Hasil penelitian menunjukkan bahwa pihak penyelenggara acara berhasil menerapkan strategi respon rebuilding posture dan rebolstering posture, serta menjalankan lima tahapan proses difusi inovasi, namun kurang tanggap dalam proses crisis recognition. Kata Kunci: SCCT, diffusion of innovations, krisis, industri pertunjukan musik, pandemiThe global ramifications of Covid-19 are experienced by various industry sectors, including the live music industry. The sector has become one of many sources of income for Indonesian creative economy and tourism industry. The live music industry needs to survive while losing half of the major income streams. This study aims examines the implementation of crisis response strategy and innovation adaptation done by the promotor of one of the annual music festivals in Indonesia, Synchronize Festival, using Situational Crisis Communication Theory (SCCT) and Diffusion of Innovations as the main framework. The study shows that the organizer succeeded in implementing rebuilding posture and rebolstering posture strategies, as well as five-step process of diffusion theory. However, this study also shows that the organizer did not respond well during the crisis recognition process. Keywords: SCCT, diffusion of innovations, crisis, live music industry, pandemic