Interest logic and its application on the web

Abstract

With the emerging microbloging and social networking platforms, interests become more and more important for user-driven Web applications. Nevertheless, there is no specific logical system that can be directly used to describe human interests and relevant inference rules. In this paper, we introduce the interest logic. We give a formal language to describe the proposed interest logic, then we discuss its semantics and axiomatization. Following the proposed interest logic, we discuss some interesting characteristics of human interests. With the discussion of factors that are related to human interests, we propose some possible extensions of interests logic. Finally, we give several applications of interest logic on the Web platforms to illustrate its potentials and effectiveness. © 2011 Springer-Verlag.