HEALTH TOURISM AND COLLABORATIVE NETWORKS IN INNOVATION: CASE LOS ALGODONES, BAJA CALIFORNIA

Abstract

The analysis of tourism is expressed through complex systems comprised of the stringing together of various stakeholders. For this reason, its operation depends on the effective management of the relationships that occur between the different components of the tourism system. With this in mind, this research is a case study that seeks to discuss the collaboration networks between health tourism stakeholders and stakeholders in Los Algodones, Baja California, which has given way to the generation of product / service, process, organization and marketing innovation. Therefore, a qualitative study was carried out that consisted in the development of a Panel Discussion that brought together agents interested in the health services tourism system; where they expressed opinions on the strategies of collaboration between actors and stakeholders in health tourism and the innovative actions undertaken to maximize the competitiveness and sustainability of the tourism activity; concluding that health tourism in Los Algodones is in transition stages between cooperation and collaboration between interested agents and in the process of consolidation as an open and highly competitive system.