How the corporate social responsibility affects the knowledge shaing among corporations: A simulation analysis base on social network

Abstract

Modern Information technology has greatly improved the efficiency of knowledge exchange across time and distance. However, the corporations still face many difficulties to share knowledge because of many social factors such as corporate social responsibility. In this article, a frame model is established to analyze the relationship between corporation social responsibility and knowledge sharing by middle variables leadership ability and reputation. And then, Based on social network, an evolution model of knowledge sharing is constructed to describe how the corporate social responsibility affects the knowledge sharing among corporations. The simulation results firstly confirm that there is a significant positive correlation between them. Secondly, the taking CSR actively increases the leadership ability and reputation and improve knowledge sharing. But leadership ability expands its impact by increasing social network density, while reputation expands its impact by spillover effect. This provides a new perspective to study the non-technical factors which lead to dilemma of knowledge sharing. Surely, it is also helpful for us to deeply understand how the corporate social responsibility impacts the corporate performance.