Perceived Service Quality and Higher Education Satisfaction of College Students in Panabo City, Philippines

Abstract

The link of satisfaction of students on the quality of services of higher education have been studied for decades, with different degree of relationship established in different contexts. This study aims to contribute to this body of knowledge by determining which attribute of perceived service quality best influence higher education among college students in Panabo City, Philippines. A sample of N=420 students from higher education institutions in Panabo City, Philippines were the main respondents of a structured survey using two instruments on perceived service quality and higher education satisfaction. The respondents demonstrated a high level of perceived service quality and displayed a high level or higher education satisfaction. Furthermore, it revealed a significant correlation between perceived service quality and higher education satisfaction. Moreover, of the five indicators on perceived service quality, service attitude significantly influences higher education satisfaction.