Mediatisation and the construction of what is morally right and wrong in contemporary business

Abstract

The recent discussion on mediatisation prompts questions about how it arises and how social spheres are marked by it. In this article, we use business as an example of a social sphere to show that the production of normativity by and through the media is a central aspect of mediatisation. The empirical case of the article is the Deepwater Horizon disaster. Six specific techniques were used by the media to construct the case as an instance of corporate misbehaviour that met public recognition. The techniques are instrumental in forming the predicament of a modern mediatised business sphere, it is argued.