The Role of Trust and Awareness with Attitude as Mediation Variables in Behavioral Intentions to Cryptocurrency

Abstract

The rapid growth in the number of cryptocurrency investors is a phenomenon that occurs during a pandemic. Investing in the capital market and cryptocurrency sectors has become a new lifestyle among young people in Indonesia. The majority are beginner investors or just joining the investment for the first time. They are chasing high profits from this newborn trading trend. A vast increase in the number of investors emerged in Indonesia. The high gain achieved from trading cryptocurrencies appeals to novice investors. Many young people are starting to invest in cryptocurrencies. The phenomenon is using funds for investment, even from borrowed money or debt. This study tries to develop a model regarding what factors influence behavioral intention to invest in cryptocurrencies. Factors that affect awareness, belief and attitude toward cryptocurrencies are assumed to influence. The study then examines whether attitudes toward cryptocurrencies mediate behavioral intentions to invest. The population in this study is students who know about cryptocurrencies. The sample in this study was 100 students in Yogyakarta. The method used is Structural Equation Modeling (SEM) analysis based on variance, i.e., Partial Least Square (PLS). The attitude variable partially mediates the behavioral intention to invest in cryptocurrencies based on the study results.