A Second Cold War? Explaining Changes in the American Discourse on China: Evidence from the Presidential Debates (1960–2020)

Abstract

When and how do the American political elites react discursively to China as a rising power? Do they depict it as an economic or military risk? What role do discursive references to China play in the US populist discourses? Relying on the thematic and critical discourse analysis of all the American presidential debates, this article explores the way US politicians portray China throughout three eras marked by distinct global power configurations. Several types of discourses have been identified. In contrast to the belligerent rhetoric of the early Cold War, when China was framed as a major military threat, after 2004, presidential candidates started referring to Beijing as an economic rival. By 2008, the emerging bipartisan consensus centered on China as mainly a trade competitor. By contrast, populist narratives in 2016 and 2020 stood out because they included emotional appeals and inflated the risks of the Sino-American rivalry to mobilize voters. In doing so, the populists sought to forge coalitions in favor of protectionist policies among those voters, who were employed in manufacturing sectors facing growing international competition. The anti-China mentions reached a peak during the 2020 debates amidst the pandemic when the populist candidate used biased language, relying on tropes resembling the 19th century racist “yellow peril” rhetoric.