Integration of Value Co-creation into the e-Learning Platform

Abstract

The e-learning platform is a technology used in most academic institutions. The e-learning platform provides services as an alternative to conventional methods. Previous studies have primarily focused on using and accepting e-learning among consumers and developing tangible attributes on the platform. Platform attributes should be available to engage with all users, leading to innovative ideas and improvement in the value offerings to users if well used. Therefore, this study explores the service science perspective in terms of co-creation for an e-learning platform. The concept of Service-Dominant Logic and value co-creation is adopted to explore and extract the elements and factors that are collectively applied to the model. The concepts illustrate how user value is co-created through the value propositions on the platform and value drivers for the users. The findings help identify the components for value proposition on the platform: enrichment, interaction, personalization, and environment. Meanwhile, the components of value drivers for actors are engagement, resources, experience, and goals. Then, the proposed components are used to develop an e-learning conceptual model. A service-driven model of e-learning will be a significant input to develop an effective platform that provides co-creation opportunities to its users. Future research is to identify the critical features available on the e-learning platform from the users’ view.