Can Perfume Increase The Response Rate To A Face-To-Face Survey?

Abstract

After this paper reviews the literature related to the use of scent in marketing and other fields, it describes an experiment that manipulated the use of a perfume on a personal interviewer. The results indicate that perfume can be used to enhance the response rate to a face-to-face survey without incurring a sample bias or affecting the item omission rate. Suggestions for future researchers are offered.