The four factors influencing media architecture

Abstract

Media architecture includes various objects (buildings, constructions) with any form of information, interactive and dynamic image technology, which are designed for information exchange of urban community. By means of digital media new architecture changes its external image and social role of public spaces of the city. The capabilities of a media object to influence the consciousness of a person and the urban environment are greatly enhanced by a wide range of visual and dynamic effects. The article deals with the aesthetic characteristics of media objects, on examples of a number of implemented projects. The aim of the work is to study factors influencing media architecture. The authors highlight the factors that drove the creation of media architecture: Digital technology; media development; visualization of culture; Mass culture.