BUSINESS MODELS OF THE CIRCULAR ECONOMY

Abstract

The article is devoted to the study of business models in the circular economy, the formation of which is an objective process. The article considers a multilevel process of a circular economy development, highlights its concepts and principles. It has been proven that the most important micro-level element of the circular economy is its business models, the main ones of which include renewable supply, offering products as a service, product life extension, resource recovery, sharing and exchange of goods. The study showed the prospects of using advanced foreign experience, taking into account Russian specifics.