Audio-visual consumption of Millennials and Generation Z: preference for snackable content

Abstract

The 21st century opened the door to an unprecedented technological revolution that allowed the internet to enter most households worldwide. This brought with it important changes, not only at a technological level, but also at a social level, transforming reality in just two decades. Audio-visual consumption is one of the aspects that has been overwhelmed by this new reality, characteristic of Generation Z and Millennials, who opt for microcontent for quick viewing or Snackable content, relegating broadcasters and their schedules to the background. This research, through 642 surveys, seeks to understand the consumption of linear television by these generations, as well as their preferences with regard to streaming platforms and whether microcontent on social networks is gaining ground in terms of audio-visual consumption. It is concluded that Generation Z’s audio-visual consumption is very different from that of previous generations, closely followed by Millennials, with a predilection for short-duration content.