Optimalisasi Target Penjualan UKM Kebab Fetih Turki Cabang Rimbo Bujang dengan SWOT Analysis Method

Abstract

This study aims to optimize the sales target of Kebab Fetih Turki Rimbo Bujang Branch with the SWOT Analysis method. Inoptimizing sales targets, it is necessary to know internal factors of strengths and weaknesses, external factors of opportunities and threats. In this study, researchers used the SWOT Analysis method to analyze internal and external factors. This researchis a qualitative descriptive study. The subjects of this research are branch owners, employees, and consumers. The sample in this study were branch owners, employees and consumers at Kebab Fetih Turki, Rimbo Bujang branch with a total of 15 people. Based on the results of the SWOT Analysis of internal factors and external factors, it can be seen that the Turkish Kebab Fetih UKM of the Rimbo Bujang branch is in the Quadrant I position (0.09: 0.12), which means that the Turkish Kebab Fetih UKM of the Rimbo Bujang branch can take advantage of the opportunities and strengths that exist to optimize future sales. The strategy that can be applied is an aggressive strategy or growth oriented strategy by taking advantage of the opportunities and strengths of the Turkish Kebab Fetih UKM of the Rimbo Bujang branch. Finally, the authors suggest to UKM Kebab Fetih Turki Branch of Rimbo Bujang to be able to develop the factors that become the company's strengths and evaluate the opportunities and threats that may occur, besides increasing their marketing so that sales targets can continue to be achieved optimally.