VISUAL EVALUATION OF URBAN COMMERCIAL STREETSCAPE THROUGH BUILDING OWNERS JUDGMENT

Abstract

Malang is a city with a strong heritage of Dutch buildings. The Kayutangan Street corridor is a commercial building streetscape that is one of the prides of Malang city. Through development that respects the historic environment, it is possible to create a streetscape of commercial buildings that contributes to the visual corridor. Recently, however, the uncontrolled development of new commercial buildings has brought about major changes in the city streetscape. Weak building-control regulations for conservation areas cause degradation in urban streetscape quality. This paper aims to investigate the growth characteristics of the existing streetscape of commercial buildings in Malang city by comparing case studies of buildings in the conservation area streetscape with the new streetscape corridor. A field survey method is combined with a people preference method to compare building owners’ judgment regarding the streetscape characteristics of commercial buildings. The results of both approaches will be categorized and compared based on visual characteristics. This paper also clarifies the opinions of building owners regarding the quality of streetscape visuals and investigates the role building owners play in the formation and alteration of the commercial streetscape.