Home occupants awareness toward Green building: Greenship rating index application

Abstract

Many real estate developers use the term "green"as a marketing gimmick. The developers assume that providing housing with a green building concept can attract consumers to buy the housing offered, and it turns out that this strategy is successful. As a result, the purpose of this research is to determine residents' awareness of the green building concept and its application in their homes. This research is quantitative research with a survey method. This is done by distributing questionnaires to residents in "green"housing, and there were 325 respondents obtained in this study. The understanding of residents is measured based on the Greenship criteria, a rating tool from the Green Building Council Indonesia for green building certification in Indonesia. According to the findings, residents' awareness of the parameters of green buildings in their homes was focused primarily on appropriate site development, water conservation, and building environmental management. Moreover, as many as 40% agree that the residence has a green concept. Meanwhile, 50% said they disagreed, and the rest were still in doubt. Therefore, it needs support and cooperation between the government, developer associations, and housing developers to understand the importance of green buildings to succeed in sustainable development goals in Indonesia.