PARTISIPASI DAN PEMBERDAYAAN MASYARAKAT DALAM PENGELOLAAN DAYA TARIK WISATA “RICE TERRACE” CEKING, GIANYAR, BALI

Abstract

This article analyzes about the participation and communityempowerment in the management of unique and beautiful touristattraction of rice terrace in Ceking Village, Gianyar Regency. It also discuses tourists’ opinion to the tourist attraction of Ceking. The theories used in this research are the theory of participation and community management theory. Data were collected through observation, interviews, documentation, and questionnaires. The sampling techniques used were purposive and accidental sampling. Data were analyzed by using descriptive qualitative analysis to give an overview of community empowerment in the management of tourist attraction in the Village of Ceking of Tegallalang, the Gianyar Regency. The finding shows that people around the tourist attraction of Ceking have participated in thedevelopment of the tourist attraction. However, the community empowerment of Ceking tourist attraction has not been performedoptimally yet, because around the tourist attraction, there are twolarge communities, namely the villages of Tegallalang and Kedisan.The Kedisan community, as the owner of the rice terrace, has notbeen optimally empowered and involved in the management anddevelopment. Tourists visiting Ceking considered it an interestingtourist attraction to visit, but expressed that the infrastructureand the tourist facilities on the attraction are very poor and needimprovement.