The Impact of Purbalingga Regency Superior Product Aid on Batik, Bamboo, and Sculpture Crafts after the Covid-19 Pandemic

Abstract

Increasing the value of the product is very important for optimizing the performance of MSMEs in Purbalingga Regency. During the COVID 19 pandemic, MSMEs must focus on new strategies to survive in new normal conditions, namely starting from changing the product function, collaborating between batik, bamboo and wood craftsmen, as well as more intensive online marketing. Craftsmen do the collaboration by using technology equipment that available in the market and to make one product unit by making one innovation from each craftsman to support each other in increasing product value.