The Role of Business Intelligence adoption as a Mediator of Big Data Analytics in the Management of Outsourced Reverse Supply Chain Operations

Abstract

The fluctuating and disorganized state of today’s global markets is the result of several factors. COVID-19 is an illustration. Supply chain managers should re-evaluate their competitive strategy and leverage big data analytics in light of the rising volatility in demand and supply, rivalry among supply chain partners, and the requirement to deliver tailored goods and services (BDA). Supply chain firms require sophisticated BDA processes and procedures to provide useful insights from big data to better decision-making and supply chain operations, as many leaders in the sector have acknowledged the necessity for “improving with data” (SCO). This research gives theoretical justification for the influence that BDA has on SCO.