Disney IP Industry Development Strategy

Abstract

With the enhancement of the country's comprehensive strength and economic development, the steady improvement of spiritual civilization construction, new literary works have sprung up, and many domestic IP are born on this background. However, the development of China's IP industry is still a long way off due to the nonstandard industrial management and lack of development experience. Referring to the successful commercial road of Disney super IP, the author tries to sum up experience, use the theory of use and satisfaction to learn the essence, and put forward some suggestions on the localization of IP industry mode, aiming at the rapid development of China's IP industry.