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Motivational Orientation as an Internal Marketing Tool in Service Training: A Study of Service Delivery in a Hospital

  • Mosahab R
  • Mahamad O
  • Ramayah T
International Journal of Business and Management (2011) 6(2)
DOI: 10.5539/ijbm.v6n2p93
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Abstract

… 93 Motivational Orientation as an Internal Marketing Tool in Service … For example, Berry & Parasuraman (1991), states: “Internal marketing is attracting, developing, motivating and retaining qualified employees through job-products that satisfy their needs …

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APA

Mosahab, R., Mahamad, O., & Ramayah, T. (2011). Motivational Orientation as an Internal Marketing Tool in Service Training: A Study of Service Delivery in a Hospital. International Journal of Business and Management, 6(2). https://doi.org/10.5539/ijbm.v6n2p93

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