Trends in Business Analytics Education: Innovation, Learning, and Pedagogy

Abstract

This comprehensive literature review examines the dynamic evolution of business analytics education, with a focus on curriculum innovation, experiential learning, and emerging pedagogical strategies. Analyzing 103 scholarly articles from 2012 to 2024, the study identifies three core themes: Curriculum Innovation for Industry Competencies, Experiential Learning in Analytical Decision-Making, and Innovative Pedagogies for Skill Development. These themes are further examined through nine critical dimensions: Curriculum Design, Analytical Skills Development, Industry Collaboration, and Technology-Enhanced Learning. The review highlights the increasing importance of aligning curricula with industry demands, integrating data literacy and ethical considerations, and utilizing technology to enhance learning outcomes. Challenges such as the academic-industry gap and the need for ongoing faculty development are also discussed. This review synthesizes current trends in business analytics education. It offers insights for future curriculum innovation and industry collaboration, emphasizing the need to equip graduates with essential competencies for the modern workforce.