LANGUAGE EXPRESSION TRADERS BUY AND SELL INTERACTIONS IN THE KMGD TEBUIRENG MARKET

Abstract

The purpose of this study is to find and explain the language of traders in the interaction of buying andselling in the Kawasan Makam Gus Dur Tebuireng Jombang (KMGD) market. The research method used is adescriptive qualitative approach. The data collection techniques used were: 1. Technique survey, 2. Recordingtechnique, 3. Listening technique and 4. Note technique. The data analysis technique uses the followingtechniques: 1. Data collection, 2. Data reduction, 3. Data presentation, 4. Conclusing drawing / verification. In thisstudy, the validity of the data used data triangulation: 1. Technique triangulation, 2. Time triangulation. Theresults of the research that can be formulated that the language expressions used by merchants are Javanese,Indonesian and Madurese.Tujuan penelitian ini yakni untuk menemukan serta menjelaskan tentang ungkapan bahasapedagang dalam interaksi jual beli di pasar Kawasan Makam Gus Dur (KMGD) Tebuireng Jombang. Metodepenelitian yang digunakan yakni pendekatan kualitatif deskriptif. Teknik pengumpulan data yang digunakan:1. Tekik survey, 2. Teknik rekam, 3. Teknik simak dan 4. Teknik catat. Teknik analisis data menggunakanteknik: 1. Pengumpulan data, 2. Reduksi data, 3. Penyajian data, 4. Conclusing drawing/ verification. Padapenelitian dilakukan keabsahan data yang memakai triangulasi data: 1. Triangulasi teknik, 2. Triangulasiwaktu. Hasil penelitian yang dapat dirumuskan bahwa ungkapan bahasa pedagang yang digunakan yaknibahasa Jawa, bahasa Indonesia dan bahasa Madura.