The Influence of Socio-Economics on Travel Behavior of Public Transportation in Malaysia

Abstract

This paper explores the influence of socioeconomics on travel behavior among public transport commuters to increase modal share. A face-to-face survey was carried out, and 904 usable questionnaires were analyzed using SPSS. The findings showed that level of education strongly influences travel behavior while there is not much difference in gender, age, income, and occupation. However, the categories in the groups provide good information relating to travel behavior. Suggestions and recommendations are provided to help the public transport service provider setting more strategic plans to encourage more individual riders to switch to public transport and sustain existing users. Keywords: Socio-economics, travel behavior, public transport eISSN: 2398-4287© 2021. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI:  https://doi.org/10.21834/ebpj.v6i17.2833