PENGARUH DESAIN PESAN VIDEO INSTRUKSIONAL TERHADAP PERSEPSI PETANI TENTANG TRICHOKOMPOS

Abstract

ABSTRACTThis research was conducted in District of Babadan Regency of Ponorogo East Java Province,to 62 chilli farmers and cattle farmers selected by simple random sampling. The purpose of thisresearch is to know the influence of video usage and video message packaging elements to farmerperception about Trichokompos production and usage. The research design is One-Shot CaseStudy, independent variable used is narration, material, picture, music, time, and text, while thedependent variable is farmer perception on making and using Trichokompos. Information gatheringon this is obtained through a structured questionnaire. Influence of video packaging element wasanalyzed by multiple regression statistic test, while farmer perception toward Trichokompos wasanalyzed using class interval model. The results showed that the perception of farmers about themaking and use of Trichokompos influenced by independent variables of 52.1%, and the influenceof instructional video message design partially indicates that the narrative, material, image,music, and text variables significantly influence farmers’ and the use of Trichokompos. However,time variables do not significantly influence farmers’ perceptions. Meanwhile, the perception offarmers about the making and use of Trichokompos shows that as many as 36 respondents or58.1% claimed to receive Trichokompos innovation and perceived that the making and use ofTrichokompos characteristic of innovation in accordance with that required by farmers, have theadvantage, easy to apply by farmers, and materials standard available.