AFFIRMATIVE ACTIONS AS AN INSTRUMENT FOR EQUALITY OF RESOURCES PROMOTION: THE CASE OF THE EXCLUSIVE TRAINEE PROGRAM FOR BLACK PEOPLE BY MAGAZINE LUIZA

Abstract

This paper presents the special selection process of racial minorities for Brazilian retailer Magazine Luiza, whose trainee program was restricted to black applicants, as a proposal to implement equality based on Dworkin’s theory. Data shows that black people are in worse conditions than whites in terms of assets and resources, in a scenario of social exclusion that makes the former vulnerable. The fight against discriminatory practices must include, in addition to reprehensible strategies, compensatory measures, which can accelerate the process of seeking equality. This paper, whose nature is eminently theoretical, involved deductive method and qualitative and technical approach of bibliographic and documentary research. It concluded that affirmative actions, such as the one implemented by Magazine Luiza, work as instruments for the promotion of equality of resources, under the terms proposed by Ronald Dworkin.