Analisis faktor adopsi aplikasi mobile berdasarkan pengalaman, usia dan jenis kelamin menggunakan utaut2

Abstract

This paper analyzes mobile adoption factors based on age, gender and experience criteria. This study is an advanced development of UTAUT2 (Unified Theory of Acceptance and Use of Technology) model, that applied in the context of adoption mobile applications. There are some variables such as habits and anxiety have been added to explain the acceptance of technology on the consumer view. In addition, moderator variable age, gender and using experience have been hypothesized. The data used in this study obtained from the questionnaire using the method of convenient sampling with involved the participation of 384 respondents. The collected data is then analyzed by the Structural Equation Modelling (SEM) using IBM SPPS version 21 and Amos version 22 program tools. The results of this study show that the results supported the proposed theoretical model. Compared with the results of previous studies, the results of this study indicate the effect of price value and hedonic motivation as a determinant of behavioral intent. The effect of the value of the price is inversely proportional to the behavioral intention while the hedonic motivation is directly proportional to the behavioral intention. Implications of findings from moderate variables i.e. experience, age and gender were also found to influence the type of adoption of the applications used.