Creating a startup at a University by using Shane’s theory and the entrepreneural learning model: a narrative method

Abstract

The novelty of this research is in applying the construction of the Shane Theory and Entrepeneurial Learning Model in applying Entrepreneurship Education at a higher education institution. This study used action research by utilizing a narrative method. The business field which matched with the academic discipline as well as business interest and hobby was more successful than that which had a different prospect as a startup. Leadership, entrepreneurship, and managerial ability are the determining factors in the success of a startup company. It can delve more into the entrepreneurship process of startups to recognize opportunities to create ideas, start businesses, and develop businesses.