Abstract
In this entry, we discuss the opportunities and challenges of comparative research. We outline the major obstacles in terms of building a comparative theoretical framework, collecting good-quality data and analyzing those data, and we also explicate the advantages and research questions that can be addressed when taking a comparative approach. Additionally, the entry discusses statistical techniques that can be used to analyze quantitative comparative data, and we end with a discussion on how globalization impacts comparative (mainly cross-national) research, as well as how such trends might call for the integration of research with multiple research units at multiple levels.
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Esser, F., & Vliegenthart, R. (2017). Comparative Research Methods. In The International Encyclopedia of Communication Research Methods (pp. 1–22). wiley. https://doi.org/10.1002/9781118901731.iecrm0035
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