Journal ArticleOPEN ACCESS

Designing the Post-Purchase Customer Journey:

  • Iwasaki H
Japan Marketing Journal (2024) 43(3) 76-84
DOI: 10.7222/marketing.2024.008
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Iwasaki, H. (2024). Designing the Post-Purchase Customer Journey: Japan Marketing Journal, 43(3), 76–84. https://doi.org/10.7222/marketing.2024.008

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