Research on Xiaomi’s Internationalized Business Model

Abstract

As a young technology-based company, Xiaomi’s international business continues to develop and grow. This article studies the international business model of Xiaomi. Through the analysis of the motivations of Xiaomi’s internationalization, this paper obtains the reasons for Xiaomi’s entry into the international market. We also study the choice of target market, the mode of entering the target market and the marketing strategy in the process of Xiaomi’s internationalization. Finally, it summarizes Xiaomi’s internationalization experience and puts forward enlightenment.