DIGITAL PLATFORMS in the NEW WORLD of DIGITAL AGRICULTURAL BUSINESS

Abstract

The global process of digital transformation of the economic space currently involves all industries. The introduction of digital technologies and platform solutions into the activities of enterprises in the agricultural sector is a strategically important task to ensure the country's food security, the solution of which is being carried out within the framework of the national project "Digital Agriculture."The relevance and the need for digital transformation of agriculture and the food industry are due to the new capabilities of managing agro-industrial complexes, as well as the modern conditions for the formation and realization of their development potential. The research focuses on instruments of digitalization of agriculture as a way of innovative optimization of its development. The efficiency of introducing digital innovations and information technologies into agriculture is based on improving the efficiency of production processes, organizing and managing an agricultural enterprise, taking into account the elimination of targeted conflicts, while achieving a balance of productivity and environmental friendliness of technological processes. This approach to the digital transformation of the agricultural sector will contribute to the qualitative restructuring of all production and organizational processes, which will ultimately create the prerequisites for increasing efficiency and reducing the risk of agriculture as a whole.