PERANCANGAN MEDIA KAMPANYE MENANGGULANGI RESIKO INFEKSI MENULAR SEKSUAL PADA LGBT OLEH YAYASAN GAYA DEWATA DI DENPASAR

Abstract

LGBT is a deviant sexual behavior, arising on the basis of a deviant sexual orientation. The Gaya Dewata Foundation (YGD) Bali is a non-governmental organization engaged in the health sector, especially in programs to reduce the risk of transmission of sexually transmitted infections (STIs), HIV & AIDS for Gay, Transgender and Men who have Sex with other Men (SWM) groups in the province of Bali. . To deal with increasing cases, especially in Denpasar City, it is necessary to design an SCA social campaign (public service advertisement) by YGD which aims to educate LGBT people to be more aware of STIs through visual communication media. The data were obtained by observation and field interviews which were then analyzed through a qualitative approach with 5W + 1H analysis. In the design of this media campaign, the concept of "Care for Risk" is carried out with a Pop Art illustration style. Some of the media used to socialize this campaign are digital infographic posters, roll up banners, stickers, comics, tote bags, web banners, brochures, mug glasses, catalogs of works, and banners which will be visualized in real time. It is hoped that the media campaign can be a solution in dealing with the risk of STI transmission in the LGBT group in Denpasar.