Journal ArticleOPEN ACCESS

Customer Loyalty: The Effect of Service Quality and Brand Image in Malaysias Automotive Industry

  • Afezah Wan Abdul Rahman W
  • Hanim Saidin Z
International Journal of Asian Social Science (2021) 11(4) 188-199
DOI: 10.18488/journal.1.2021.114.188.199
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Abstract

… All Rights Reserved. CUSTOMER LOYALTY: THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE IN MALAYSIA'S AUTOMOTIVE INDUSTRY … It was discovered that there is a significant relationship between customer loyalty, service quality and brand image …

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APA

Afezah Wan Abdul Rahman, W., & Hanim Saidin, Z. (2021). Customer Loyalty: The Effect of Service Quality and Brand Image in Malaysias Automotive Industry. International Journal of Asian Social Science, 11(4), 188–199. https://doi.org/10.18488/journal.1.2021.114.188.199

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