Marketing and economic aspects of entrepreneurship: Raising cane in the low desert—a case study

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Abstract

This article chronicles a collaborative effort between entrepreneurial farmers in Southern California's Imperial Valley and University of California researchers to introduce cane sugar into the Valley.

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APA

Ann Dorn, C., & Scannell, N. (2001). Marketing and economic aspects of entrepreneurship: Raising cane in the low desert—a case study. New England Journal of Entrepreneurship, 4(2), 73–78. https://doi.org/10.1108/NEJE-04-02-2001-B007

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