Stats on-site — Sports spectator experience through situated visualizations

Abstract

With recent technological advancements in sports broadcasting, remote spectators are presented with an enriched experience. These enriched experiences include additional content such as statistics and graphics that support game understanding. However, these technological advancements are often not accessible to on-site sports spectators. In this paper, we explore the opportunities of using situated visualization to enrich on-site sports spectating. Situated visualization techniques allow us to display information in a spatial context to its physical reference and have the potential to close the gap between on-site spectating and content access. With regards to this, we developed a framework for situated visualization focusing on sports spectating. We identified components needed for such a use case and developed two novel situated visualization approaches based on the proposed framework: (1) situated broadcast-styled visualization and (2) situated infographics. To evaluate the visualization approaches and explore user preferences, we conducted a lab study and a subsequent on-site study in a stadium.