Supporter profiling in recycled water reuse: Evidence from meta-analysis

Abstract

Recycled water is considered as a viable alternative water source, and its use is of great significance in dealing with the shortage of water resources. However, it is often rejected by the public during its promotion. To identity the common social attributes of proponents of recycled water, it is essential to study the profiled customers’ willingness to accept recycled water during the most difficult initial stage of promoting recycled water use projects. A meta-analysis was conducted in this study to deal with data concerning the influence of different social demographic factors on the public’s acceptance of recycled water use. Three steps of meta-analysis were mainly used in this paper. First, a random-effect model was used to measure the effect size of influencing factors, such as age, gender, and education. It was found that younger women were more likely to accept recycled water use than older men, and individuals with higher education were more willing to accept recycled water. Then, a cumulative meta-analysis showed that it was feasible to select young women with higher education as target profile customers in the initial stage of recycled water promotion. Finally, according to a meta-regression analysis, it was revealed that different research areas and selected model methods have important regulatory effects on the intention of the target population to use recycled water.