Examining Churn and Loyalty Using Support Vector Machin

  • Dehghan A
  • Trafalis T
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Abstract

… “Churn management is the term that has been adopted to define customer turnover" (… Several reasons are associated with customer churn, for instance, when a customer finds out that a …

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Dehghan, A., & Trafalis, T. (2012). Examining Churn and Loyalty Using Support Vector Machin. Business and Management Research, 1(4). https://doi.org/10.5430/bmr.v1n4p153

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