Determinants of web-user satisfaction: Using technology acceptance model

Abstract

This study investigates the determinant of web-user satisfaction. User satisfaction is successful measurement for IT implementation. Technology Acceptance Model and Theory of Plan Behaviour are used to underpin the relationship. Two variables are applied as determinants of web-user satisfaction: perceived usefulness and perceived ease of use. Students from four faculties are used as research object and questioner were distributed online by giving URL-Link through WhatsApp. 53 Students filled the questioners. Smart-PLS use to analyse data. The finding show that perceived ease of use has a positive relationship with user satisfaction. However, perceived usefulness does not have a significant relationship with user satisfaction. This study has a practical and theoretical implication. Practically, the finding can be used to formulate the future university website development. Theoretically, this study contributes to the Technology Acceptance Model and Theory of Plan Behaviour.