Trousseau: Economic and design aspects from the second half of 20th century in Brazil

Abstract

The trousseau is notorious since antiquity and has been influenced by a series of modifications, reflected in the type of fabric, confection, design, fashion and market share. This study aimed to present economic and design aspects of the bedding, table and bath linen sector (also known as bed, bath and beyond) occurred from the second half of the 20th century to recently in Brazil. A bibliographic research was carried out from the scientific literature and magazines of the area, notably the "Revista Vogue Casa Brasil" ("Vogue House Brazil Magazine"). It is concluded that the classic patterns predominate: white color and cotton in bed, table and bath products, being embroidery the most outstanding style ornament. The maintenance of these standards by the Brazilian manufacturers is interesting to maintain sales in the domestic market, but a limitation for export products destined to publics with different values and aesthetic tastes and with greater supply of items with variety of surface designs.