Tool Development in Support of Story-Planning for Design Pitching

Abstract

Industrial design students generally have difficulty in making good design pitching to convincing the audiences to subscribe a design concept. Despite the values of stories for design communication have been greatly proposed by literature, in students’ practices there is usually no story or no complete story in their pitching. As what often been complained by the students that making stories takes effort and time, appropriate tools are promising to help. This paper presents an exploration of such kind of tools with the aim to support story-planning for design pitching. A tool called StoryPrea is introduced and a user test of this tool is reported. The results shown the positive role of the tool and also indicated the directions for design iteration in future work.