Advances in industrial marketing theory and research from the journal of business and industrial marketing

Abstract

The Journal of Business and Industrial Marketing (JBIM) has had a significant and important impact on the field of business-to-business (industrial) marketing over the past 10 years. During that time, JBIM's broad variety of subject matter and diversity of contributors have provided readers with important information and insight into numerous issues in the "real world" of business-to-business marketing. In this article, the authors review JBIM's 10-year tenure, as well as 27 of the more interesting and unique articles previously published in JBIM. © 1997 Elsevier Science Inc.